If you know Guatemalan textiles at all, I’m sure you are familiar with brocade-rich traditional huipiles, with each region or even town featuring different patterns and styles. This is usually what comes to mind when people think “Guatemalan textiles.”
That’s with good reason, because traditional huipiles are so beautiful. They are also very personal, as weavers have been known to incorporate their hopes, dreams, even prayers into the panels on backstrap looms. And when it comes to the sale of such labor-intensive weavings dear to hearts, there are some ethical concerns. In rural areas, weavers often resort to selling their handwovens to textile vender middlemen who have a reputation for bargaining down to the lowest price possible, knowing that rural weavers generally do not have direct access to markets and taking advantage of such a situation.
And there’s another challenging factor: how to fairly price used handwovens. When brand new, handwoven huipil pricing can be made by considering material and labor costs. But once the garment is worn, how does that affect the retail value of the piece? As with most used things, there is devaluation to consider. There may be stains, even holes; overall general wear and tear that come with use. And then, when does something go from “used” to “vintage”? And when labeled as “vintage” does that imply higher value, as in a rare antique or an item that is museum-quality? How old does a piece need to be in order to be classified as “vintage”?
These are some questions I personally have, and clearly I don’t have the answers. As a general rule as Kakaw Designs over the years, we have tried our best to stay away from the repurposing of traditional huipiles, unless we are able to source directly from weavers or find pieces that are very worn — in the sense that when a garment is almost falling apart, we feel better about cutting certain parts and using them for other purposes. But in general, cutting brocaded textiles is not something we take lightly. But maybe that’s a topic for another post.
As far as traditional textiles go, I also think it’s true that weavers have the right to sell pieces they have created. Like anything we own. I don’t see why or how this right to sell one’s own belongings should be taken away. What is important, though, is making sure that the weavers are compensated well, even for worn garments, and honoring the cultural heritage of these artworks.

This week, we listed 8 huipiles being sold by weavers themselves from our partner cooperative at San Juan Cotzal. I like to refer to these artworks as “pre-loved.” They have all been worn, are in good condition, and show excellent brocade backstrap weaving skills of each weaver. They are full of traditional motifs from the town like birds, corn, and deer. And most importantly, because the weavers are all part of the cooperative, they have learned how to price their pre-loved garments fairly. I agree with how they have valued their work, and believe that clients should feel confident that the weavers are receiving good compensation for their work, even with the challenges of including general use devaluation.
The pandemic last year allowed us to make some really important pivots. Opening up our Artisan Direct page was one of them – started out of need for rural artisan groups to reach markets when everything got shut down in a very literal sense, including local markets, stores, transport, and tourism. Now, Guatemala is open, but the benefits are only very slowly trickling down to rural communities like Cotzal. We will keep our Artisan Direct efforts going for as long as it feels “right” — for us and for them.
You can find these pieces and more from Cotzal on their section on our website.