This year’s theme word seems to be “pivot.” It feels like more than ever, the importance of shifting perspectives and priorities is evident. With the arrival of COVID-19 to Guatemala in mid-March and its following restrictions, we’ve been pivoting as much as possible.
Here are six ways we have been shifting, adapting, pivoting:
1. One of a Kind creations online
With our retail stores closed in Antigua, I decided to take products out of stores and try our luck selling one-of-a-kind items on our website. We had been creating products with customizations tailored toward each local store, so the result was that we had many unique variations at hand. In the past, I had dreaded putting in the work to list one-unit variations online, but in this pandemic emergency state, there was no time for complaining. This lead to our One of a Kinds page, where we continue to list unique items online.
2. Direct sales from our artisan partners
The need for work in our partner artisans’ communities became evident very quickly, as people lost jobs all over, and tourism (both national and international) came to a sudden halt. This inspired us to start our Artisan Direct Pop-up online, and we have been pushing this page most during the pandemic as these items represent products that our partner artisans had already invested time and material into making. These are beauties our friends already had, ready to sell, when the pandemic hit. We do our part in checking quality, taking pictures, and writing down honest details of the work, incorporating techniques used as well as materials and measurements, and take care of all the logistics like payments and shipping. We hope our work creates an atmosphere of transparency and trust that can often be difficult to achieve with online shopping from countries afar.
3. New work space in Antigua
These two new online sales efforts created a physical challenge in that I found myself without sufficient space to work given COVID-19 restrictions. So, I moved into Xibalba at the center of town, and have been working from there also with the help of Evelyn, who was instrumental in keeping Kakaw Designs going as our Production Manager while I was working on my master’s in Europe. I’m so grateful for the pieces falling into place in order to help us shift and grow our online offerings when it became suddenly necessary to go 100% digital.
4. Online sales in Guatemala
We realized that there was suddenly a market for online local sales within Guatemala, too. That’s why we launched our Kakaw Designs store on the new platform MejorShop. This Etsy-like concept allows us to reach local customers, and we can offer local discounts, too. We’re pretty excited to see where this project goes as online shopping is pretty new here in Guatemala.
5. Affordable and beautiful cloth masks
Our best-selling item during this pandemic time has by far been the Cloth Masks made by Juan Carlos, which are going for $35 for a variety pack of 10. We’ve sold over 2,000 masks at this point, and the work has incorporated two other families, meaning that these orders have been supporting three families during this pandemic. We went through several changes on these masks as we faced material supply shortages and wanted to incorporate general improvements, like adding a nose wire and creating an opening for optional filters, which we also offer as an add-on. (You can read more about these changes here.)
6. Creative orders in a sheltered time
We’ve been fortunate with custom orders, and we are so grateful for our supporters! Somehow it feels like maybe people everywhere are trying to add color to their lives, to add some joy, and at the same time are doing their best to be conscious about where their money goes, who their purchases support during this challenging time. And maybe the concept of time has shifted too, like all of the sudden it doesn’t feel like a gigantic barrier to wait one month for a custom textile, bag, or a pair of shoes.
Next steps:
We’re continuing to pivot in different ways, and right now I’m pretty excited for these beautifully hand-embroidered cloth masks. Not only are they joyful, these masks provide work for our artisan partners in Sumpango, who are able to embroider from home.
We look forward to where the future takes us, and we hope to be able to shift perspectives to keep up. This year has provided the opportunity to re-evaluate our priorities and re-align ourselves to our principal mission of working with rural artisans and facilitating access to markets through design, quality control, and overall enhanced trust. Thank you for joining us on this journey.
Mari
Kakaw Designs 